Last month, from February 5-15, all of IKEA’s Japanese branches held a sweets buffet in honor of Valentine’s Day, although the buffet’s theme was, at the same time, fastlagen, which is the Swedish term for Lent (a 40-day period of repentance, prayer, and fasting for Christians, the highlights of which are the death and resurrection of Christ). Why Lent? It’s because the buffet introduced semla, a bun filled with almond paste and milk and topped with whipped cream, which is usually eaten before and during Lent in Sweden. I don’t know if IKEA’s management was also aware that Ash Wednesday, the first day of Lent, started shortly after the buffet ended.
According to advertisements, the buffet would be held from 3-6 pm, and for only 499 yen. I don’t eat too many sweets at a time, but I thought it might be a good idea to check it out, as semla isn’t something you can find easily anywhere else, is it? Besides, there was an IKEA just a few stations away from a place where I worked part-time. And that’s how, one day, I found myself lining up for their sweets buffet.
There are a few things that IKEA’s website didn’t mention. While there was some fine print about how they might have to impose crowd control measures such as giving out numbered tickets, they didn’t mention that the buffet would only be limited to 400 people on weekdays, and 300 on weekends. They also didn’t mention that, while the buffet started at 3 pm, you’d have to line up for numbered tickets way before that, as they gave them out at 1:00 pm.
I learned that the hard way the first time I went to IKEA and was told that tickets had already been distributed, so I just came back another day. I lined up early – about 11:30 – and just read some articles to kill time, as the line grew longer and longer. If I remember correctly, the staff stopped people from getting in line at about 12:30. I really think IKEA should’ve been clearer about the number of people they’d be accommodating, and the distribution system for numbered tickets.
499 yen (about PHP200 or a bit over US$4) is really cheap for a sweets buffet. Considering that these are sweets we’re talking about, the selection may have seemed small, but it was already ample enough. It reminded me of Gillian Gail, my friend’s dessert buffet restaurant in Manila. IKEA had a chocolate fountain, which you could dip strawberries, bread, or marshmallows into; creampuffs, crepes, fruit punch, pudding, an assortment of cakes (tiramisu, mont blanc, and cheesecake), mille-feuille, sponge cake, roll cake, donuts, parfait, and – of course – the star of the buffet: semla. Considering that a single slice of cake can cost close to, or even more than, 499 yen in Tokyo, the buffet really was worth it, even if you were just there for one round. The selection was enough for someone to leave the buffet feeling all filled up, even though sweets don’t exactly make for a proper meal.
So how was the buffet? It wasn’t anything extraordinary, but it was good! I especially liked the fruit punch and the pudding. I’m glad that I tried the semla, but I guess almond paste just isn’t really my thing, because I didn’t like it much. I found it too sweet, but perhaps others might have thought differently. I just had one bun and focused more on the sweets that I enjoyed. Having had a full meal, I didn’t go for many rounds, but I think I got my money’s worth. If IKEA has another sweets buffet next year, I don’t think I’ll go for it anymore, because having experienced it just this once was already good enough for me.